Instagram, like all social media platforms, has changed a lot over the last couple of years.
I found that writing myself an ‘Instagram Manifesto’ was massively helpful, whenever I started to feel crap about the platform I could revisit my manifesto and remind myself why and how I was showing up there and put everything into perspective. This completely shifted how I showed up on the platform and I started to really enjoy it without the pressure of likes and followers. I focused on using repurposed content for Instagram and really lent into the platform being a fun place for me to share my whole self, behind the scenes stuff and amplify my other work. Instead of being the main thing I did to market myself, I shifted Instagram to be somewhere that amplified what I was doing in other places – my blog, YouTube channel and email list etc. It’s always been the place where I felt the most triggered and caught up in comparison.ĭue to that, a couple of years ago I made a conscious decision to shift how I viewed Instagram in my business. Incorporate your brand colors in your content for brand recognition and consistency.Instagram is a very interesting app. Check out this post from Later on what’s trending with aesthetics on Instagram in 2022. Line up enough content for at least a week to start. If you don’t have content ready to go, consider creating your own headshots, photos and videos of you working, incorporate on-brand stock photos and create graphics like infographics, motivational quotes/thought leadership. That’s likely an hour out of your day, and if you’re busy with client work, it can get stressful quickly and lead to burnout and resentment. It’ll save you so much time trying to come up with an idea, creating the content, coming up with a caption and posting it same day. If it’s too overwhelming to plan a month ahead, try a week ahead. My best tip is as soon as you batch create your content, whether you’re working with a photographer or DIYing, is to plan your content as soon as possible. Do you struggle with planning your Instagram content in advance? Even with a new collection of brand photos, clients share that it’s still a challenge to plan ahead!
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